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Strategy
Jun 15, 2026
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1 min read
When the strategy is finally real enough to make someone uncomfortable that is when the actual work begins.
Satya Nadella made the explicit choice to abandon the Windows-first logic entirely.
Anthropic made a choice that the industry read as a limitation. It was not.
Peloton made the strategic choice to scale manufacturing capacity as if the entire world had permanently decided that exercise bikes were preferable to gyms
WeWork raised $12.8 billion on the strategic premise that it was a technology company rather than a real estate business.
The discomfort you are trying to avoid is the strategy.
Ask what it means for the decision your team will face on Tuesday afternoon when two priorities conflict.
Have you differentiated yourself from your competition in the market?
Real focus comes from a strategy that has made hard choices at the top.
Do not accept flexibility as a substitute for direction
Mission Accomplished.
It Is a Prayer With a Deadline.
(and what it actually is)
Jun 7, 2026
Most Strategies Are Not Strategies, But a Glorified Wish With a Fancy Font
