You know this particular feeling really well.

Sitting in a corporate meeting, surrounded by confident people, all dressed well, using sophisticated language, and quietly wondering:

Is any of this actually working? Is any of this making anything better?

The science of management is only seventy years old A.D. (After Drucker). In that time, we built business schools on every continent, created thousands of frameworks, and established a professional services industry to help organisations manage better worth nearly two trillion dollars.

And yet.

Every year, according to Gallup surveys, 8 in 10 corporate workers in 140 countries describe themselves as either not engaged or actively disengaged from their work.

Think about it for a second.

80% of people in that conference room are present, but actually not there. Waking up with a familiar dread each Monday morning.

Mismanaging and being mismanaged.

But management doesn’t have to be traumatizing. Right?

That’s why we, having 20+ years of experience working inside those same conference rooms, created the Meme Guide to Management.

It is not another framework or self-help guru management course.

It is an attempt to bring back the two things the management has quietly dropped — common sense and moral seriousness — and bypass the modern attention span.

In the form of lessons with occasionally funny memes.

It’s a Monday morning newsletter, educational YouTube videos, reels, and posts across Instagram, TikTok, and LinkedIn.

One day, the Meme Guide is destined to become a book as well.

Subscribe, and receive new lessons and memes every Monday.

If you have ever sat in that meeting and felt doubt, know that you’re not alone.

It’s time we have proper meetings.

My name is Sultanbek.

My name is Sultanbek, and I was born in a small city in a country that no longer exists.

At twelve, I got my hands on Transport Tycoon on my 486 computer — a game where I managed a virtual company to earn virtual cash. I was hooked. Many universities later, I have spent almost two decades in management consulting, private equity, and startups, trying to become a better manager and trying, mostly, to relive the high of being twelve years old and building the perfect company.

In those years, I have lived through countless management sessions, strategy offsites, performance reviews, briefings, frameworks, presentations, and status updates — not to mention the calls. Endless, meaningless calls. Designed to make management better, but confusing everyone in the end.

The idea for the Meme Guide to Management came to me when I realised something.

There are almost no simple, clear, and digestible resources that actually help explain the theatre of management to the army of people who have to make real management decisions — decisions that affect their lives, and the lives of everyone around them, every single day.

So that is the goal. To help those people — myself, you, and even Dave from Corporate — make sense of the daily grind.

Not, and this matters, to make management simpler than it is.

But to make it as simple as it actually is… with the help of glorious memes.