"Accelerate transformative growth through purpose-led customer excellence." 

Read that sentence.

Now read it again.

Try to work out what it is asking you to do differently on Monday morning.

You cannot.

Nobody can.

That is not an accident.

That sentence has been through multiple rounds of leadership review, survived two rounds of wordsmithing, and emerged magnificently, heroically meaningless — a sentence so carefully constructed that it cannot be wrong because it cannot be tested, cannot be failed because it cannot be measured, and cannot be challenged because it does not actually say anything.

Do not produce language that has been polished to the point of transparency.

Do not allow the strategy to become a collection of words that sound strategic without committing the organisation to anything specific.

The test is simple: if your strategy statement would look equally at home on your competitor's website, on a motivational poster, or on the wall of an airport business lounge, it has not said anything.

Rewrite it until it makes someone uncomfortable.

That discomfort is the strategy working.