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Fouder of Meme Guide To Management Head of Strategy, Analytics and M&A at Monitor Deloitte
Monday Letter
Jul 20, 2026
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3 min read
A new culture is quietly chipping away at the true competitiveness of major organisations across the world
Jul 13, 2026
Techno-Optimism vs. sustainability, social responsibility, trust and safety, and my personal favourite... "tech ethics"
Jul 6, 2026
2 min read
We managers were led by our universities and companies to believe that the world of money and power is extremely complicated. It is, in fact, not
Jun 29, 2026
We were told to trust that the system, left alone, would deliver. Then the anxiety kicked in. So what do you do now if you're not an ideologue?
Jun 22, 2026
Is Anthropic, OpenAI, Google and SpaceX bet to raise $300bn absurd? Or the new normal?
Strategy
Jun 15, 2026
1 min read
When the strategy is finally real enough to make someone uncomfortable that is when the actual work begins.
Satya Nadella made the explicit choice to abandon the Windows-first logic entirely.
Anthropic made a choice that the industry read as a limitation. It was not.
Peloton made the strategic choice to scale manufacturing capacity as if the entire world had permanently decided that exercise bikes were preferable to gyms
WeWork raised $12.8 billion on the strategic premise that it was a technology company rather than a real estate business.
The discomfort you are trying to avoid is the strategy.
Ask what it means for the decision your team will face on Tuesday afternoon when two priorities conflict.
Have you differentiated yourself from your competition in the market?
Real focus comes from a strategy that has made hard choices at the top.
Do not accept flexibility as a substitute for direction
Mission Accomplished.
It Is a Prayer With a Deadline.
(and what it actually is)
Jun 7, 2026
Most Strategies Are Not Strategies, But a Glorified Wish With a Fancy Font
Our Promise
Jun 3, 2026
The science of management is only seventy years old, but it's already all over the place, sophisticated and confusing. We're here to help you up.
Jun 2, 2026
Why did we create Meme Guide? Why bring common sense and moral seriousness back to the work of managing people?
Jun 1, 2026
We anchor managerial wisdom in recent events and pack it into memes, the modern equivalent of the parable.
